Variety Fun™ is the world’s best snack subscription company, because it actually packs boxes full of name-brand snacks and doesn’t skimp on the good ones. Available in “Fit” (Healthy) or “Fun” (Classic) varieties, there’s a variety of snacks for you.
They also have the same parent company as Biohazard Coffee™, and after my success on that project, I was asked to advise on work being produced for Variety Fun. By the time I joined the project there was already a brand guideline and website locked in place, as well as work contracted with some freelancers by the in-house marketing team.
I was tasked with designing new social media posts and brought on as an art director for photo and video shoots. The results were a 14k follower increase on social media and thousands of new subscribers.
Collaborator and videographer credit: Georgiy Feldman.