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Biohazard Coffee

Rebranding The World’s Strongest Coffee

Biohazard Coffee™ is the world’s strongest coffee with around 928mg of caffeine per cup (figure it’s under 200 in a normal cup of coffee), but when I joined the team in 2018 it had some of the weakest branding I had seen. I proposed a full rebrand, complete with a newly developed Shopify website, packaging, and social media overhaul. In the process I learned how to code a shopify website with reusable and easily-editable sections, and direct photographers. We were a highlighted showcase at NY Coffee Fest 2018, where I designed a booth complete with test-tube cold-brew samples, merchandise giveaways, and best of all an appearance from the 6-foot-3, hazmat-suited “Coffee Doctor” himself (which was a pretty shocking thing to see in the pre-COVID world, kids).

The work resulted in a 4x increase in sales, a feature on Live with Kelly and Ryan, and an increase of 10k followers across Facebook and Instagram.

Biohazard Coffee
biohazard coffee logo
biohazard coffee banner
biohazard coffee influencer pillow

Project Details