Rebranding the World's Strongest Coffee
In our modern age of workaholism, Biohazard Coffee is one of a million ultra-strong coffees trying to make you more productive whilst delicately balancing not tearing apart the seams of society with insanely high-caffeine content. The difference between it and its competitors: the founders of Biohazard Coffee actually spent a ton of energy sourcing a high-quality bean that gives you a dramatic amount of energy while tasting like one of those coffees you buy for $14 in a metal can. Nonetheless sales weren't great, because the soulless branding and market-positioning left Biohazard a "Mega Blocks to the Lego" in every way. I helped them with a new brand identity built from the ground up using the same principles Charles Baldwin used at DOW in the 60's making the original biohazard insignias. I complemented the new brand by putting together a marketing plan, and ideas for improving their web experience resulting in a massive growth in sales and brand recognition... alongside getting to frequently dress up in a hazmat suit for activations and trade shows. I dare you to try this coffee — it's great but not for the faint of heart.
  • Grew social media by 10,000 followers
  • 4x yearly revenue
  • Exhibited at NYC Coffee Fest (in a hazmat suit)
  • Featured on Live with Kelly and Ryan
  • A debilitating personal caffeine addiction
  • Brand Strategy
  • Brand Identity
  • Naming & Copywriting
  • Packaging
  • Animations
  • Brand Activations
  • Art Direction