A Nu Kind Of Health Food
NuTrail™ (formerly Low Karb), was founded in 2019 by two brothers looking to create delicious, keto-friendly foods. I’ve worked for the company since day one and can brag about being one of the first people out of the family to try their signature Keto Nut Granola. After a few ridiculously successful runs on Amazon, the team decided to make an e-commerce website and carve out a new brand with a more distinguished name than “Low Karb”. Frankly, we never thought NuTrail™ would be as big as it’s become, other than knowing that the products really are that great.
Today you can find NuTrail™ in Costco, Rite Aid, Walmart, Publix, and more all across the United States as well as on Amazon and an e-commerce store that I designed and coded from scratch. *Photo credit: Julie Benedetto.
- Branding
- Web Development
- Packaging Design
- Art Direction
- Advertising
